Leon Britton Photography

Why Getting a Professional Portrait is Better for Your Image and Google Ranking

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In the digital age, your image is crucial, whether it’s for your personal or professional brand. Your portrait is often the first thing people see when they search for you online, so it’s important to make a good impression. While a selfie or a casual snap may be sufficient for some purposes, it’s always better to get a professional portrait from a photographer. In this blog post, we’ll explore the benefits of getting a professional portrait, and how it can improve your online presence, brand image, and Google ranking.

Why is it better to get a portrait from a professional photographer?

  1. High-quality images: Professional photographers have the skills, experience, and equipment to capture high-quality images that highlight your best features and convey your personality. A professional portrait will make you look more polished, confident, and professional.
  2. Consistency: A professional portrait will ensure consistency in your branding, messaging, and image across all your online and offline channels. Consistency is key to building a strong and recognizable brand.
  3. Versatility: Professional portraits can be used for a variety of purposes, including your website, social media profiles, business cards, resume, and promotional materials. With a variety of shots, you can have a range of images to choose from to fit different branding and messaging needs.
  4. Personalization: Professional photographers can tailor your portrait to your unique style, personality, and brand. They can help you select the right clothing, makeup, and backdrop to ensure that your portrait reflects who you are and what you represent.

How can a professional portrait improve your Google ranking?

  1. Google image search: When someone searches for you or your brand, Google image search results will often show up on the first page of the search results. Having a high-quality and professional portrait can increase your chances of appearing in those image results.
  2. SEO optimization: By optimizing your portrait with relevant keywords and alt tags, you can increase the chances of appearing in Google search results. This can drive more traffic to your website and increase your online visibility.
  3. Social media sharing: Professional portraits can be easily shared on social media platforms, increasing your brand’s visibility and engagement. This can lead to more shares, likes, and followers, which can improve your overall online reputation.


In summary, a professional portrait is an important investment for your personal and professional branding. It can enhance your image, improve your online presence, and even boost your Google ranking. By working with a professional photographer, you can ensure that your portrait represents you and your brand in the best possible light.

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Leon Britton Photography

I am Leon, a professional Liverpool photographer passionate about bringing out the authentic essence of individuals and brands through my lens.

My expertise lies in crafting vibrant, bespoke images that capture moments and narrate your unique visual story. Specialising in people and brand photography, I provide a suite of services, including polished headshots, expressive portraits, and dynamic commercial images designed to resonate with your audience.

My ultimate goal is to provide you with a collection of images that not only empower but also elevate your personal or brand image, leaving a lasting impression on your audience.

I'd like to help you leave a lasting impression through the power of professional photography.

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